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SOCIAL MEDIA TOOLKIT:

Below are messages you can post to your Facebook, Twitter, or LinkedIn. We know you can make a difference reaching out to your network!

Message #1, after registration:

I’ve registered for SOLE SUPPORT! I hope you’ll join me in STEPPING OUT ON PARKINSON’S. I'm asking for your support because <insert your reason for walking>. Visit my walk page to learn more <insert hyperlink to your personal page here>. Include a photo for added interest.

Message #2, throughout campaign:

Did you know Parkinson’s is the 2nd most common neurological disorder in the US after Alzheimer’s disease? I’m raising funds to do something about that! Visit my webpage <insert hyperlink to your personal page here> to learn more and support my efforts!

Message #3, throughout campaign:

I’m half way to my goal of becoming a Parkinson’s Hero! I only need $X more to reach it! Will you help me? Visit my page and make your donation today <insert hyperlink here>.

Message #4, throughout campaign:

Did you know Parkinson’s Resources serves 13,000 families every year and they can do that without charge? I’m raising funds to help! Visit  my webpage <insert hyperlink to your personal page here> to learn more and support my efforts!

Message #5, throughout campaign:

It’s only X weeks before this year’s SOLE SUPPORT and I am so excited to participate and make a difference in the lives of those who live with Parkinson’s. <Share your personal reason for walking here>. Please support my efforts and visit my walker page to learn more! <insert hyperlink here>.

Message #6, after walk:

Thank you so much to everyone who supported my efforts to raise money for Parkinson’s Resources. The walk was this past weekend and we had a fabulous time! I was able to raise <$> and be a part of <#of walkers> who raised a total of <$total of walk>! Thank you for your help and check out my page if you want to learn more about PRO. <insert hyperlink here>.

Key points when utilizing social media:

  • Always include a link to your personal fundraising page.
  • Don’t be afraid to post frequently. Remember how quickly messages end up on the next page with everyone sharing their own statuses. Make your posts regular and frequent.
  • Photos and images capture attention and get more interest
  • Publicly thank your donors on your page: “Thank you Jane Doe for donating. Your support is appreciated!”